JNTUA B.TECH R 19 4-1 Syllabus For Product marketing PDF 2022
February 14, 2022 2022-02-14 18:31JNTUA B.TECH R 19 4-1 Syllabus For Product marketing PDF 2022
JNTUA B.TECH R 19 4-1 Syllabus For Product marketing PDF 2022
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You will be able to find information about Product marketing along with its Course Objectives and Course outcomes and also a list of textbook and reference books in this blog.You will get to learn a lot of new stuff and resolve a lot of questions you may have regarding Product marketing after reading this blog. Product marketing has 5 units altogether and you will be able to find notes for every unit on the CynoHub app. Product marketing can be learnt easily as long as you have a well planned study schedule and practice all the previous question papers, which are also available on the CynoHub app.
All of the Topic and subtopics related to Product marketing are mentioned below in detail. If you are having a hard time understanding Product marketing or any other Engineering Subject of any semester or year then please watch the video lectures on the official CynoHub app as it has detailed explanations of each and every topic making your engineering experience easy and fun.
Product marketing Unit One
Introduction
Historical development of marketing management, Definition of Marketing, Core marketing concepts, Marketing Management philosophies, Micro and Macro Environment, Characteristics affecting Consumer behaviour, Types of buying decisions, buying decision process, Classification of consumer products, Market Segmentation Concept of Marketing Myopia. Importance of marketing in the Indian Socio economic system.
Product marketing Unit Two
Marketing of Industrial Products
Components of marketing information system–benefits & uses marketing research system, marketing research procedure, Demand Estimation research, Test marketing, Segmentation Research -Cluster analysis, Discriminate analysis. Sales forecasting: objective and subjective methods. Nature and importance ofthe Industrial market, classification of industrial products, participants in the industrial buying process, major factors influencing industrial buying behavior, characteristics of industrial market demand. Determinants of industrial market demand Buyingpower of Industrial users, buying motives of Industrials users, the industrial buying process, buying patterns of industrial users.
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Product marketing Unit Three
Product Management And Branding
Theconcept of a product, features of a product, classification of products, product policies –product planning and development, product line, product mix –factors influencing change in product mix, product mix strategies, meaning of “New –product; major stages in new –product development product life cycle. Branding: Reasons for branding, functions of branding features of types of brands, kinds of brand name.
Product marketing Unit Four
Pricing And Pacakaging (7Hours)
Importance of Price, pricing objectives, factors affecting pricing decisions, procedure for price determination, kinds of pricing, pricing strategies and decisions Labeling: Types, functions advantages and disadvantages, Packaging: Meaning, growth ofpackaging, function of packaging, kinds of packaging.
Product marketing Unit Five
Product Promotion
Importance of Price, pricing objectives, factors affecting pricing decisions, procedure for price determination, kinds of pricing, pricing strategies and decisions. Advertising and sales promotion: Objectives of advertisement function of advertising, classification of advertisement copy, advertisement media –kinds of media, advantages of advertising. Objectives of sales promotion, advantages sales promotion. Personal Selling : Objectives of personal selling, qualities of good salesman, types of salesman, major steps in effective selling
Product marketing Course Objectives
●Introduce the basic concepts of Product marketing.
●Familiarize with market information systems and research
●Understand the nature and importance of industrial market
●Discuss the major stages in new product development
●Identify the factors affecting pricing decisions
Product marketing Course Outcomes
At the end of the course, the student will be able to
●Understand basic marketing management concepts and their relevance to business development. (L2)
●Prepare a questionnaire for market research. (L5)
●Design marketing research plan for business organizations. (L5)
●Optimize marketing mix to get competitive advantage. (L4)
Product marketing Text Books
1.Philip Kotler, “Principles of Marketing”, Prentice –Hall.
2.Philip Kotler, “Marketing Management”, Prentice –Hall.
Product marketing Reference Books
1.Wiliam J Stanton, “Fundamentals of Marketing”, McGraw Hill
2.R.S.N. Pillai and Mrs.Bagavathi, “Marketing”, S. Chand & Co. Ltd
3.Rajagopal, “Marketing Management Text & Cases”, Vikas Publishing House
Scoring Marks in Product marketing
Scoring a really good grade in Product marketing is a difficult task indeed and CynoHub is here to help!. Please watch the video below and find out how to get 1st rank in your B.tech examinations . This video will also inform students on how to score high grades in Product marketing. There are a lot of reasons for getting a bad score in your Product marketing exam and this video will help you rectify your mistakes and help you improve your grades.
Information about JNTUA B.Tech R 19 Product marketing was provided in detail in this article. To know more about the syllabus of other Engineering Subjects of JNTUH check out the official CynoHub application. Click below to download the CynoHub application.
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Pavankumar
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